Expo Riva Schuh to exhibit footwear & leather accessories
27 Aug '07
3 min read
Expo Riva Schuh Middle East will be held from 17 to 19 February 2008 at the Expo Centre Sharjah in the United Arab Emirates, just a few kilometres from Dubai. This is a new event dedicated entirely to footwear and leather accessories.
The appointment is fruit of an agreement between Riva del Garda Fierecongressi Spa and the Expo Centre Sharjah, aiming to launch a totally new event in the Middle East in a sector that so far has not had its own entirely dedicated event.
Backed by the experience of Expo Riva Schuh, the trade fair dedicated to the medium footwear segment held twice a year in Riva del Garda, which represents one of the major international crossroads in the footwear business for volume products, Riva del Garda Fierecongressi SpA has decided to invest in a project with great potential.
“This partnership with Expo Centre Sharjah is important because it is the first agreement of this kind in the Middle East, with a foreign fair dedicated exclusively to the world of leather”, comments Giovanni Laezza, Director of Riva del Garda Fierecongressi SpA.
For Expo Riva Schuh this initiative is an opportunity to approach new markets and put its trade fair know-how at the service of local buyers. The Middle Eastern market represents a very interesting trade frontier with great potential for the sector of footwear and accessories in leather.
“Suffice to consider that there is maximum consumer demand on Arab markets,” continues Giovanni Laezza, “above all as far as the medium footwear segment is concerned, where Expo Riva Schuh holds international leadership. With practically inexistent local production, they have seen an increase in imports, due above all to growth in the population and in the tourist sector."
marketing@alchempro.com
