Brandix, Sri Lanka's largest apparel exporter and Presidential Export Award winner formally inaugurated a centralised facility for its Casualwear business in Ja-Ela.
The 270,000 square foot Brandix Centre of Inspiration (BCI) is the Group's Casualwear Business Unit's one-stop point for design to delivery, and assures customers of undivided and complete service. The uniquely designed facility houses a top notch product development and design centre, a central warehouse, a state of the art cutting facility and a centralised marketing and merchandising operations.
Officiating as Chief Guest at the ceremonial inauguration of the Brandix Centre of Inspiration, Fisheries and Aquatic Resources Minister Felix Perera described the Centre as a model for others in the apparel sector and said he was extremely proud to see such a modern facility in his electorate.
“At a time when countries like China and Vietnam are emerging as a serious threat to Sri Lankan exporters, the values, uncompromising quality and value addition of companies like Brandix will help us face the challenges,” the Minister said. He said the growth and market share achieved by Brandix in a short space of time was an extraordinary feat for any company.
Paying tribute to the Brandix Group's commitment to Corporate Social Responsibility and employee welfare, Minister Perera said the Group's approach to worker relations was a good example to trade unions as well.
The minister was accompanied by Western Provincial Council Councillor Nihal Jayawardena and Ja-Ela Pradeshiya Sabha Chairman Lalith Nishantha Abeywickrema for the opening of the Brandix Centre of Inspiration. They toured the facility prior to official opening.
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