Men's branded underwear sales increased 6.9 percent which was the result Holeproof Hunks, Jockey performance, (the development of a new sports performance underwear category) and Bonds.
Strong sales growth of the Berlei brand was supported by the launch of “Barely There”. Berlei is now the number one intimates brand across department stores in Australia.
Australia based leading largest business group Pacific Brands has substantial scale, generating approximately $1.5 billion sales in FY2004 through the commitment of approximately 7,000 dedicated employees. Pacific Brands' participation in an extensive range of product categories coupled with its strong and diversified customer network underpin its position as a market leading supplier of consumer goods to the Australasian retail marketplace.
marketing@alchempro.com
