Swedish souvenir concept at Stockholm Arlanda Airport
06 Sep '07
2 min read
The Nuance Group proudly presents the latest addition to its portfolio of destination concepts. “Spirit of Sweden”, located at Stockholm Arlanda Airport's Terminal 5, B-Pier, features typically Swedish products that appeal to tourists and anyone searching for a souvenir or gift.
Covering 56 sqm, “Spirit of Sweden” targets tourists and visitors as well as business travelers, in short: anyone looking for that little souvenir of a trip to Sweden or a gift for those at home.
The product offer comprises stylish Swedish design such as creations of famous glass manufacturers as well as T-shirts, “Dalahorses” and the Swedish moose. In the first weeks since its opening customer response was highly positive and results exceeded all expectations, with T-shirts accounting for roughly half of the turnover.
Thomas Friberg, General Manager, The Nuance Group Sweden, comments: “I am truly pleased to present a dedicated concept for souvenirs and gifts at Stockholm Arlanda. Visitors love to take a souvenir of their trip home with them or else to present their family and friends with a little gift purchased on a trip. 'Spirit of Sweden' with its choice of Swedish products evoking the atmosphere of our country is the perfect answer to this demand.”
Anne-Maire Zuidweg, Managing Director, Arlanda Schiphol Development Company (ASDC), added: “Stockholm Arlanda Airprot is the main international airport in Sweden, but in our shopping centre this Swedish identity was not always clearly visible."
"With the new 'Spirit of Sweden' gift and souvenir concept operated by The Nuance Group we offer an inspiring opportunity for customers to purchase a tangible reminder to take home. The bright and attractive shop design, with clear reference to the colours of the Swedish flag, livens up the commercial are in Terminal 5."
"Already in the first weeks after the opening, 'Spirit of Sweden' showed a good sales performance. All in all, this is a very successful addition to our airport.”
marketing@alchempro.com
