Pantaloons completes 10 years of driving fashion trends
07 Sep '07
3 min read
The fashion store that started its journey from Gariahat in Kolkata is now celebrating 10 years of driving fashion trends in India.
A part of the Future Group, Pantaloons, is now a 31 store strong chain across 19 cities. Apart from a strong presence in the metros with 6 stores in Mumbai, 5 in Delhi and 3 each in Kolkata and Bangalore, the fashion chain has established its presence in smaller towns like Agra, Mangalore and Rajkot.
Over the last 10 years, Pantaloons has been known to create fashion trends.
Some of the milestones that Pantaloons has achieved over the years are: • 1997 – Pantaloons opens its first store at Gariahat in Kolkata • 2001 – Pantaloons launches the sixth store and establishes its presence across all four regions of the country • 2003 – Pantaloons gets exclusive rights for official cricket merchandise for the ICC World Cup • 2004 - Pantaloons bags exclusive license in India for the international brand UMM (Underground Music Movement) from Moda Musica, Italy • 2006 - Bipasha Basu and Zayed Khan become celebrity endorsers • 2007 – Pantaloons becomes the title sponsor for Femina Miss India Contest; the association will continue till 2009
• March 2007 - Launches 7 new stores in a single month, including the largest one - 80000 sq.ft at Kankurgachi, Calcutta • August 2007 - The stores in Kolkata create a record in fashion retail by billing Rs. 3 Cr in a single day Pantaloons has also made exclusive movie merchandise for films like Na Tum Jano Na Hum, Main Prem Ki Diwani Hoon, Kya Kool Hain Hum, Krrish and Ta Ra Rum Pum.
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