Menswear firm enters women's wear market with ColorPlus
07 Sep '07
3 min read
Each line sports distinct styles and fits offered in an array of exquisite garments to make a woman feel great all day long. The fabrics used for the construction of this exclusive range include linen, 100% cotton, cotton-blends, printed silks, satin and georgettes.
All the collections are complemented by a matching range of accessories like genuine leather hand bags, hand braided belts, shoes & scarves.
The total premium women's western wear market in India is estimated at Rs. 2700 crore. ColorPlus Woman will vie for a significant share of the Rs. 800 crore 'premium' women's western casual wear market, which is growing at 20% annually.
ColorPlus Woman will be retailed out through the ColorPlus flagship Stores, Exclusive ColorPlus Womens Stores, MBOs, and the large format stores ensuring that the brand is available at all the appropriate places where the target consumer shops.
Capturing the distinctive essence of a modern woman, ColorPlus Woman will launch a new advertising campaign based on -“True to your nature” theme.
marketing@alchempro.com
