Reebok also plans to run an 'I am More' contest with a leading womens magazine wherein readers will send their real-life stories about how they are more than what they are perceived to be in whatever they do in their respective lives. The best entries will be featured in the next issue of the magazine.
“The campaign laying emphasis on women, builds up the emotional connect with them,. Reebok's vision for women is to be her best friend and empower her with products that help to fulfill her potential. Through these promotions and activities Reebok intends to know and reward the other unseen and talented side of women.” Mr. Sajid further added.
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