Genero jewellery collection captures essence of gold
10 Sep '07
3 min read
Damas brings to the region one of the most exciting names to emerge from Italy in recent years – Genero. The brand that has gained international acclaim for its nature and animal-inspired enamelwork offers a memorable assortment of earrings, rings and pendants in 18kt gold.
Genero was founded by dynamic husband-wife duo Ezio and Antonella Genero in Vicenza, the creative heartland of Italy. Crafting jewels from materials of the finest quality, Genero brings to life spellbinding designs that combine handmade artistry and modern technology.
Antonella, co-founder and lead designer of the Italian brand, was recently in Dubai to present the latest Genero collections. She reveals: “Mine is another way of making gold come alive, a way that transforms the jewel into a unique thought that celebrates feminine elegance and allows itself to be worn every day. It is a way that comes from my curious observation of gold and what makes it so exciting - its purity, rhythm and vitality.”
Tawhid Abdullah, Managing Director of Damas, remarked: "Genero is an exciting new brand that offers stylish, sophisticated jewellery for the woman who seeks a unique expression of herself. Using only premium materials, each creation from Genero's extensive collections is an inspired outpouring of its designer, which sets it in a realm of its own as something women will cherish for a lifetime."
Antonella has a remarkable sense of design that brings several years of valuable experience to the jewellery field. A student of the well known Art Institute of Florence, she and her husband set up the design house that would see her bring out her inspired jewellery creations to the rest of the world.
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