All three lines from Park Avenue Woman sport distinct styles and fits that are offered in an array of exquisite garments to help the modern working woman surge new corporate heights. The business formal wear collection is predominantly in black and white, focusing mainly on classic jackets, blouses and pants for daywear.
Whereas the Business leisure and Business evening wear brings alive crochet and mix and match as also stylish Velveteen Jackets, Camisoles, Bustier along with jackets, pants, shirts and blouses. The women's western wear market in India is estimated at Rs. 2,700 crore.
Park Avenue Woman will vie for the Rs. 450 crore 'premium' western formal wear market, which is growing at over 20% annually.
Park Avenue Woman will be retailed through Exclusive Stores, MBOs, and large format stores ensuring that the brand is available at all the appropriate places where the target consumer shops. As part of phase I of the roll-out spread over the next one year, Raymond will open three exclusive 'Park Avenue Woman' Stores.
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