Though Indian men have started experimenting with more specific products relating to skin care, wrinkle care and eye care, thus far, only 11 percent of them indulge in facial treatments. The survey indicates huge potential for threading, pedicures and manicures with less than five percent of men engaging in such treatments.
Meanwhile, the men's skin care market not only faces competition from within the industry but must also compete with other sectors where male consumers spend their discretionary money. More than half of the men surveyed said they would rather spend their excess cash on eating out or recreation, trendy clothes and new accessories, ahead of personal grooming activities and related products.
“Someone who enters the salon with an open mind will soon be tempted to try newer services. In the status-conscious society of India, beautifying might rank ahead of basic grooming; and a fair skinned male might even become the basic qualification for every prospective groom,” commented Pant.
“Whichever way we go, beauty and grooming categories can go only northwards.”
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