His greatest achievements : His desire to always “seize up-and-coming trends” made him a pioneer in a number of areas:
Just like Eugène Schueller, the founder of L'Oréal whose deputy he had been, François Dalle relied on research as the driving force to growth and made it one of the organisation's top priorities. He strove constantly to strengthen our workforce: starting with 25 research staff when he arrived at L'Oréal, numbers grew to more than a 1,000 in the mid-eighties. With his ongoing commitment to state-of-the art technologies he helped give the cosmetics industry a truly scientific base.
Products that arose from the work of his research teams still enjoy considerable success on the world markets, such as Elnett hair lacquer from L'Oréal, or the hair colouring Préférence or the skin care range Plénitude (Dermo Expertise) or Elsève.. The hair colouration Majirel from L'Oréal Professionnal. The perfumes Anaïs, Anaïs from Cacharel or Drakkar from Guy Laroche.
He distributed the group's cosmetic products via all channels likely to boost sales, something that no other group had done before. For 45 years the L'Oréal brand had been sold exclusively by hairdressers but at the beginning of the fifties it became available for the first time through retail outlets. By buying out new brands, the group also ensured a place for itself in the luxury goods and chemist shop outlets.
He helped ensure stability for the organisation so essential for long term strategy. An agreement signed in 1974 between Mrs André Bettencourt and her family and Nestlé – where he had been vice president- ensured stability among the group's shareholders and facilitated L'Oréal's development in certain international markets. A new agreement was reached in 2004.
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