adidas as official sportswear partner of London 2012 Olympics & Paralympics
20 Sep '07
2 min read
"So we are proud to be playing a major role in what promises to be one of the best sporting events the world has ever seen. Our deep involvement in the Games will help us to become the leading sports brand in the UK, the largest sportswear market in Europe.”
On the new partnership, LOCOG chairman Lord Sebastian Coe expressed his delight in securing adidas as a Partner of the London 2012 Games, adding: “In adidas we have a partner that not only understands the audience but also understands sport. The long adidas association with the Olympic Games makes them the perfect fit for the sportswear category."
"No other sportswear brand can claim to be actively involved in 25 of the 26 Olympic sports that will be on show at London 2012. adidas has the ability to communicate and engage with all audiences young and old which will ensure that, together, we can inspire and excite everyone over the next five years and beyond.”
marketing@alchempro.com
