Siyaram Silk Mills, country's leading producer of suiting fabric has managed to rope in Scottish model, Catherine McQueen, the Bond Girl of Die Another Day, to endorse its suitings.
Siyaram Silk Mills has invested around Rs2 crore for this ad campaign, which is supposed to be the most expensive one for the company till date.
The ad film will be aired on the National channels by October this year.
In the past, tennis player Boris Becker along with Dia Mirza had been featured in the ad campaigns of Siyaram. Even Bipasha Basu, Lara Dutta, Deepti Bhatnagar, Anupama Verma, Apurva Agnihotri, Dino Morea and Bikram Saluja have also been a part of the campaigns.
Siyaram Silk Mills enjoys around over 40 percent market share in India. The company has a producing capacity of 25 million meters of polyster-blended fabrics. It has developed strong in-house skills for research and development, which has resulted in path-breaking new products.
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