Success for Fragranze transforms Florence into capital of modern perfumery
24 Sep '07
2 min read
This edition also met with a rousing success on the day it was opened to the general public. Saturday, 15 September was dedicated entirely to non-professional perfume enthusiasts: over 400 came to Florence and had the opportunity of becoming acquainted with the exclusive products, learning more about specific topics and participating in special events.
Among the several on the agenda we have to mention the success of “Les 7 parfums capitaux.” and the participation in the contest “Vota la tua fragranza preferita” – vote for your favorite fragrance – that crowned “Chypre” as the queen of fragrances.
Fragranze also involved the entire city of Florence: during the three days of the fair: the exclusive bar à parfum at the Olfattorio on Via Tornabuoni celebrated its opening, and three new “Exclusive Scents” were presented for the first time at the Prada store.
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