Giorgio Armani and Samsung Electronics unveiled the new Giorgio Armani-Samsung luxury mobile. Giorgio Armani presented the new mobile phone at a press briefing in his Armani/Teatro in Milan before his Spring Summer 2008 Women's fashion show.
Designed by Giorgio Armani and realized by Samsung Electronics, the Giorgio Armani-Samsung Mobile will meet the needs of those who aspire to own a technologically advanced and beautifully designed telephone with which to communicate and complete their lifestyle.
Through a new strategic alliance, starting with the Giorgio Armani-Samsung luxury mobile phone, the two companies plan to launch an innovative range of portable and home consumer electronics products under the Giorgio Armani, Emporio Armani and Armani/Casa labels, founded on the combination of Giorgio Armani's iconic design aesthetic and Samsung's cutting edge technology.
Giorgio Armani, President and Chief Executive Officer of Giorgio Armani S.p.A. said: “Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy.
In fact, we make as much of a personal statement with the mobile phones that we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we chose to place in our homes. These are all lifestyle decisions, where design and performance are the criteria.
"Samsung has successfully anticipated the growing role for consumer electronics in our lives, while recognising the importance of self-expression in the development of its products.”
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