New Chloe women's fragrance incarnates spirit & values of brand
26 Sep '07
2 min read
Founded in 1952 by Gaby Aghion, Chloe has belonged to the Richemont luxury group since 1985. Since its creation, the brand has always hired young talents who have quickly become great designers, such as Karl Lagerfeld in 1966, Martine Sitbon in 1980, Stella McCartney in 1997 and Phoebe Philo in 2001. On October 11, 2006, Paulo Melim Andersson took over the reins and became Artistic Director for the brand.
Today's young stars have fallen in love with this new form of elegance, just as the Hollywood stars of yesteryear did before them. Chloe is seeing rapid worldwide expansion: 57 boutiques throughout the world with upcoming openings planned for Los Angeles and Las Vegas. 40% of worldwide Chloe sales are generated in Europe, 25% in the United States.
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