From September 1-3, fourteen Brazilian companies were present at the Lyon Mode City and Interfilière, showing their beachwear, lingerie and accessories: Indústria de Artefatos de Metais Terlizzi, Potala, Sirimar Moda Praia, Coco Doce Moda Praia, Conceito Brazil, Marazzo, Mac Border, Chica Brasil Confecções, Tete do Brasil Confecções, Grupo Rosset, Dunas Swim Wear, Sol e Ondas Confecções, Sol e Energia Modas and Feriando Nacional. The fair was held in Lyon, France.
According to the entrepreneurs, business worth US$97 thousand was generated and the expectation is to make another US$ 1.93 million over the next 12 months.
A total of 594 international contacts were made from countries like Germany, Saudi Arabia, Argentina, Australia, Belgium, Bulgaria, China, Colombia, Spain, USA, France, Greece, Holland, India, Indonesia, England, Italy, Jamaica, Japan, Lebanon, Mexico, Poland, Portugal, Czech Republic, Russia, Switzerland and Ukraine.
According to Tommy Weitzberg, director of Macborder, the main benefit was the possibility open new markets. “We met good customers and agents from other countries and we were able to qualify our product, comparing it to the competition,” he said.
According to Teresinha Gonçalves de Sousa Martins, administrative partner at Sol e Ondas Confecções, although the sales volume was not very large, it was enough to increase knowledge concerning the foreign market. “I am very confident about the after-fair. I am now beginning to develop pieces for a promising market,” she said.
Lucia Elena Arruda, director of Dunas Swimwear, believes the Lyon fair is superior to others of the same segment held in the United States. “Our stand's location was a big help since our brand is not known in Europe yet. If all goes well, we intend to go back next year,” he said.
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
