Renowned Italian brand unveils exquisitely crafted jewels
01 Oct '07
2 min read
Introduced in the Middle East by leading international jewellery retailer Damas, Bersani unveils an impressive selection of fine pendant chains made distinct by the dramatic combination of gold with colourful hand-painted enamel.
Salvatore Bersani, the creator of the Bersani brand, named his new captivating creations 'Belladonna,' in celebration of the mystique and charm of an ancient beauty regimen.
In olden times, the plant 'Belladonna,' which literally translates to 'beautiful woman' in Italian, was used to make a special concoction that noble women put on their eyes to enhance their powers of seduction. Bersani's latest jewellery collection embodies the seductive appeal of feminine beauty which has always been a source of inspiration for artistic creation then till now.
Tawhid Abdullah, Managing Director of Damas, explains, “The creative philosophy of Bersani highlights rare design talent and deep respect for its main material - gold. In less than 25 years of its existence, the Italian brand has created a niche for its fine jewels and has drawn the attention of the most exacting clientele the world over."
"Our customers in the region will definitely find something special for themselves in its latest collection.”
The delicate shimmer of 18kt white and yellow gold and the refined beauty of enamel work are the hallmarks of the Belladonna jewels. Each piece promises to add a subtle touch of sophistication to both day and eveningwear, the perfect item to accentuate style and character of the contemporary woman.
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