Mr Navin Shah, CEO, P9 Integrated said “The entire line up of the film merchandising for 'Saawariya' with the Future Group is conceptualized, planned & executed by P9 Integrated. In the recent past, P9 has successfully launched a merchandising line for “Cheeni Kum” and plans to launch in the market, innovative products in more than 16 categories for the much awaited film “Hanuman Returns” this December.”
“Film Merchandising is an dedicated business vertical launched by the Company as an independent SBU, P9 Integrated is a 360-degree International Film-Marketing Company from the Percept Holdings Group which provides Effective, Tailor-made Merchandising, Advertising, Branding & Publicity Design solutions to Bollywood, Hollywood, and Regional Films.”
Saawariya indicates Sony's recognition of the importance of the Indian market and its desire to team up with the film industry in India. It marks the dawn of a new and exciting chapter in the life of Sony Pictures Releasing India, as it presents a wonderful opportunity to extend their horizons beyond motion picture distribution and interact with the enormous creativity that the Indian film industry has to offer.
This historic co-production encourages the integration of two of the world's biggest and dynamic film production communities and offered an excellent opportunity for the enormous talent in India to interact with a premiere Hollywood studio like Sony Pictures Entertainment.
Pantaloon Retail (India) Limited
marketing@alchempro.com
