New Gant menz collections – perky, preppy & poised
12 Oct '07
2 min read
Gant Company AB unveils Spring – Summer collection for 2008 for men. Channeling Gant's heritage, the G.N.H. range is filled with archival pieces like club and seersucker blazers, button-down shirts, piqués and ruggers, all updated for a fresh and decidedly fashionable feel in darker classic colors mixed with white.
Combining a shawl neck cable cardigan with a barstripe shirt and madras tennis-style shorts is all about campus nostalgia with a twist, while the hybrid oxford piqué polo, with flat knit collar and cuffs, is sure to be the icon of tomorrow. Preppy pastels provide added elegance to casual dressing as seen on pale madras shirts and vanilla cable crews teamed with chinos in linen/cotton.
In contrast, a burst of bold primary colors, blinding white, and graphic lettering make a winning statement on American football-inspired items like the varsity nylon jacket, collegiate cardigan, cropped sweatpants, and safety t-shirt hemmed with rubber buttons. All combined with everyday pieces such as twill jeans and oxford shirts for a wearable look that works on and off the field.
Loaded with American references, the Rugger range captures the spirit of a coast-to-coast road trip. From relaxed LA styling to bandana prints, western checks, southern workerwear inspirations, and classic east coast symbols – all add character when mixed and matched against a range of denim that is at Rugger's core.
An air of uptown preppy distinction best describesthe Elliot Gant range. Lux versions of sportswear essentials enjoy a masterful sartorial finish, with high end materials and a sophisticated monochromatic color palette that speaks of European-style elegance. The relaxed summer weight suit is a wardrobe investment and patented, silk finish poplin shirts will have the trend-setters whispering.
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