Raipur offers high biz potential for Loot Value Retailing
12 Oct '07
4 min read
Bollywood villain, Gulshan Grover was a subject of wide media gaze and interest when he along with his entourage of bikers broke into THE LOOT, a multi branded discount store by crashing the carton wall barricade at the entrance making way through the cartons.
But surprisingly, no one at the Loot store seemed to mind this, as it was this unique concept on which the store announced its entry to the residents of Raipur.
The distinctive inauguration act was unlike any seen before, with a story built on the store's integral message – 'Great Steals on Big Brands'.
Gulshan started looting the store and filled his gunny bags with goodies offered at great price. The Loot store in Raipur is 3,000 sq ft and is located in the heart of the city on Jail road.
“The LOOT” is a multi-branded discount store, in Garments, Footwear and Accessories offering customers a wide range of products with a minimum of 25% & up to 60% discounts - throughout the year.
Recently, The Loot launched its new Brand Campaign with Gulshan Grover as its Ambassador. The master is at work. A chance to encash on the 'BAD MAN' image of Gulshan Grover, sharing tricks of the trade for the benefit of the consumer.
The creative concept revolves around the villainous character that has a knack to loot and who makes leading International and Domestic brands available at discounted rates (upto 60%) for the consumers.
marketing@alchempro.com
