The designs are young, vivacious, visually splendorous, and intellectually tender in approach with a spell bounding affect on the viewer.
Arjun's designs pay respect to academic splendour, and his intrepid approach to fashion shows off his charismatic skills. His aesthetic deliverance helps the viewer be at par with this visionary's creativity.
The collection is a tribute to the glamorous and post-modern youth, which is so much joyous yet truthful, ambitious yet restrained, dreamy yet at par with reality, wild yet graceful, strong yet tender, rigid yet courageously creative.
This is reflected in the splendour of his signature style of deconstruction, asymmetry, layering and his love for clean lines. Deconstruction is a play on patterns where an existing pattern or silhouette is constructed then destroyed and reconstructed in a totally different and unrecognizable manner.
The prints are subdued providing muted textures of the outfits, which is complemented by the glamour of the innovative embroidery.
The colour pallet s handpicked from the beautiful array of colorful cakes comprising of Noir Blacks, Hellenic Pinks, Aerial Blues, New-Day Cream and Cocoa Brown. Beautiful nets are layered upon these colours to provide an enchanting look to the collection.
The traditional techniques of embroidery and printing and printing matched with western silhouettes and colour pallets makes this collection a paradigm of how far Indian fashion has come in being recognized globally.
The differential flower motifs are beautifully and innovatively embroidered in the collection which is like icing on a cake and a smile on a beautiful face.
The surface decoration is as vivid and wild as nature during spring / summer with the promise of a fragrant new day
The end result is a collection so sweet and desirable that it will evoke all taste buds and everyone in the audience will have a sweet tooth by the end of the show.
marketing@alchempro.com
