Mr. Gautam Hari Singhania also unveiled the new brand extension of Zapp! - Baby Zapp!. Targeted at infants and toddlers between the age group of 0 to 3 years, Baby Zapp! will offer a wide range of apparels designed at Raymond Limited Europe, Bergamo in Italy.
While the main Zapp! line focuses on the 4-14 year age group and is more about fashion, Baby Zapp! emphasizes on the care and safety aspects for the infants.
Positioned as Love, Care & Indulgence, Baby Zapp as a Product undergoes a series of special tests to ensure the highest safety standards, meeting every international quality norms.
Ensuring highest safety standards, Baby Zapp! garments are crafted with Interlock fabric using a “soft flow dying technique” for softness using special “non toxic dyes” where saliva resistant test are mandatory.
The Baby Zapp! body Blocks are ergonomically designed for ease of wear and fit. Special Filament yarn is used to sew the garments to ensure that it does not hurt the baby's tender skin.
Fastenings used are designed with no rough edges keeping safely as the cornerstone. Finally every Baby Zapp! garments undergo a special Metal detection test to ensure no foreign particle has been left behind that could hurt a baby's skin.
The brand Zapp! is retailed across 18 exclusive Zapp! Flagship outlets, including the new showroom at Ernakulam and over 60 large format stores including Shoppers Stop, Pantaloon, Lifestyle, Pyramid and Central all over the country.
Apart from the apparel range and the in-store experience, Zapp! plans to connect with its consumer through a series of unique CRM activities.
Extending the Zapp! experience are initiatives such as a special website and the Zapp! Club – a customer loyalty programme that will give each member an individual experience, make them part of exciting events and offer them rewards such as like bandanas, wristbands and tattoo stickers. A unique membership card will record preferences such as clothing styles, favourite colours, etc.
marketing@alchempro.com
