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'boxIN' to revolutionize retailing

25 Oct '07
2 min read

The Nuance Group is proud to announce its co-operation with CC Trust Group, the developer of the “boxIN” fully automated sales terminal. “boxIN” allows customers around-the-clock access to top-quality products. Categories stocked include electronics, watches, jewellery, souvenirs and gifts.

The “boxIN” dispenser requires an area of only one square metre whilst offering space for up to 350 products. Customers pay for their purchase by credit card.

It's as simple as retrieving money from an ATM. “boxIn” therefore represents the ideal solution to airport retailing within congested areas and limited retail space as well as for small airports wishing to enhance their retail offer.

Speaking about the new co-operation, Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented: "We are very pleased to expand our retail offer at Zurich Airport through this innovative concept. Targeting the modern traveller, 'boxIn' perfectly complements the existing offer, especially when it comes to increasing our range at gates."

Claudio Cisullo, Owner and President of the CC Trust Group added: "We are delighted that, in teaming up with The Nuance Group, we have found a powerful global partner with excellent connections to the world's best-known brands who offers very exciting shopping range at airports. 'boxIN' will revolutionize retailing.”

The Nuance Group and the CC Trust Group have jointly set up a global roll-out plan starting from Zurich Airport in Switzerland. Patrick Graf, Head Marketing Retail, Unique Zurich Airport, stated: "Retail Space is normally very limited at airports.

We are proud to implement a solution where a highly developed vending machine enhances shopping opportunities while requiring so little floor space. Furthermore, the concept allows easy and quick changes to the assortment upon consumers' requests.

It is an honour for Zurich Airport to have been chosen as the location for the pilot project of this new selling technology."

The Nuance Group

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