For the festive season, Sonata- India's largest selling watch brand is pleased to announce the launch of its new 'Yuva collection' a series of young, trendy and colorful watches.
Every watch has a combination of patterns and colors on the dial, which are extended on the straps. The watches depict the energy and confidence of youth.
The watches in the Yuva collection are available for both ladies and gents at an extremely affordable onwards. The Yuva collection watches are available in both gold and steel look, with both metal and leather straps thereby offering a great variety to the consumer.
Announcing the launch Mr. C. Srinivasan, Business Head, Sonata said “With India having the largest population of youth in the age group of 15-28 years, the Yuva collection is a manifestation of the needs and aspiration of this generation.
We are really hopeful that the collection would be well accepted by youngsters like Dhoni who reflect the energy and confidence of youth.
Sonata is pleased to offer the Yuva collection to compliment their confidence. This is also captured in the tag line –Naya Josh, Naya Vishwas.”
The TV campaign would feature Mahendra Singh Dhoni Sonata's brand ambassador. He will be seen in a never before avatar which will win over the younger audience.
Through the introduction of the “Yuva” Collection, Sonata aims to change the dynamics of the economy price segment and bring excitement into the category by unique combination of new styles and guarantee of good quality.
The “Yuva” collection is available at all World of Titan stores and exclusive Sonata showrooms and more than 10,000 authorized Sonata dealers across the country.
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