Aimed at the environmental awareness that is ever more present in society, PUC, the children's clothing brand introduces an innovative way to teach children about the importance in preserving nature.
The project, named Plante PUC, introduces a new line that is part of the 2007/2008 high-summer collection, with T-shirts made of rustic cotton, which represents the brand's social sustainability, allied with a contribution to nature.
With the sale of every 10 thousand pieces, 120 thousand liters of water are saved and 500 kilos fewer chemical products are used to treat effluents.
Each T-shirt comes with an instructive drawing printed on it showing how to plant a tree. The child receives a gift of a few seeds so it can put its newly acquired “knowledge” into practice.
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
