“We want to take advantage of this moment with Europe encouraging more births in order to present very different products. We are optimistic with regard to PUC's acceptance on the foreign market,” he said.
Brazilian stylist Ronaldo Fraga who is present at São Paulo Fashion Week, the country's main fashion event, created his exclusive line for children in 2002 called Ronaldo Fraga para Filhotes.
The pieces are from a special universe whose playground is the affective memory redrawn with plenty of color, humor, comfort, small handmade touches with elements from Brazilian culture and using 100% cotton bases.
“We seek a graphic universe that can highlight the infancy of these children who will become the adults who will make this a better place tomorrow,” says Ronaldo Fraga.
Marisol is also adapting to foreign markets, and complements its collections with heavier products, more specific for the strong European winter.
While it develops light pieces for the Brazilian summer and the Latin market, it is also concerned about inserting intermediate, mid-season pieces that are good for both national fashion seasons and Europe's international seasons. “Each season is very characteristic.
It is necessary to have products that meet all these demands,“ says Robson Amorim, the company's commercial director.
The Green children's brand has the same identity both in the country and abroad. The intent is to keep the colorsstrong, a brand characteristic, but with a slight adaptation due to climate and the skin color of foreign children, very different from Brazil.
The company's new collection reinforces the search for quality of life using the themes of Values and Feelings, subdivided into Creativity, Sharing, Loyalty and Equilibrium.
With references from the universe of children's imagination, Creativity brings elements from the water world, such as octopuses, and extraterrestrial beings, in silks, the season's strong point.
Collective sports with an emphasis on team union inspire the second theme, Sharing. The ties of friendship, so important in life, symbolize loyalty.
And finally, Equilibrium is represented by the calmness of the bottom of the sea, as well as the beach and countryside, of having the free time to think.
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
