Intimate Park Area to harmoniously blend in with Body Look
30 Oct '07
3 min read
Body Look, Germany's only international trade fair for Body, Beach and Legwear, has taken note of exhibitors' suggestions and keeps changing its face so as to even better meet the needs of the trade and industry as a communication and order platform. To make the trade fair a must-go destination the following themed areas will be optimized.
Body Look stage with Trend.Shows, seminars and films: The first new feature is planned for the Body Look stage. While in the past it only served as a venue for various Trend.Shows, in future the stage will be used outside show times to hold seminars and screen films.
The trend seminar hosted by trade journalist Alexandra von Richthofen will also return to the Body Look Hall in response to requests voiced by many exhibitors and visitors.
Trend.Forum cum Bar Area: The second innovation will come care of the Trend.Forum. As before, trade visitors will be able to gather visual information on the coming season's trends at the Trend.Forum.
The February event, however, will also see a Bar Area forming an integral part of the Trend.Forum for the first time. This will give interested trade visitors the chance to take a short break at the bar and find out about the new trends at their leisure.
Dessous and Corsetry Area with functional sports underwear: Furthermore, the core dessous and corsetry segment will for the first time feature an information and event area in February 2008.
Add-on ranges for the PoS will be presented here that trigger impulse buying or serve as enticing give-aways. Once again, functional sports underwear will be high on the list of priorities ensuring an interesting and sporty programme of accompanying events awaiting Body Look visitors.
marketing@alchempro.com
