London NikeiD studio follows successful opening in NY
02 Nov '07
3 min read
Pilot NikeiD spaces have previously opened in Paris, France and Osaka, Japan and the NikeiD London studio follows a similar studio that opened at NikeTown New York in early October.
The first floor of the London NikeiD studio houses the iD Bar, a walk-in space where consumers can customise a selection of 54 different styles of Nike footwear, as well as Nike Pro apparel and bags and watches, using thousands of colour and material options and with assistance from a Design Consultant.
They can also buy NikeiD Exclusive product (product that has already been iD'd) and book appointments for the NikeiD Studio on the second floor.
The second floor, the iD Studio, is an appointment-only private space, hosted by the studio concierge, Q, in luxuriously appointed surroundings. The iD Studio is manned by Q and her team and hosts four Mac stations, each manned by a Design Consultant, who will facilitate consumers' designs, drawing on their passions and creativity in a one-hour personal consultation.
As well as the product offered on the first floor, the second floor iD Studio has 5 exclusive footwear styles - the Classic BW, Dunk Hi, Dunk Lo, Women's Dunk and Air Max 90 that can only be customized on iD in that space or at Nike iD studio New York.
The Design Consultants, amongst the most creative and cutting edge individuals in the capital, have been handpicked from London's cultural elite and include graffiti artists, musicians and sneaker freaks. Each has undergone a 14 week training programme that included sessions at Claridges and a meeting with a colour psychologist.
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