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Star Cricketers launch TaylorMade most premium driver

02 Nov '07
3 min read

TaylorMade-adidas Golf launched its most premium driver, 'r7 CGB Max' in India as part of the TaylorMade Invitational Skins Challenge. Star Cricketers, Nikhil Chopra, Kapil Dev and Madanlal launched the driver along with Dennis Allen, Vice President & Managing Director - TaylorMade–adidas Golf, Asia Pacific.

Kapil Dev and Nikhil Chopra also walked the ramp as the showstoppers for a special fashion preview of adidas Golf's forthcoming apparel and footwear collection including a line for women for the very first time. Star of Indian Cricket Team, Yuvraj Singh also came in for a game of Golf later.

The TaylorMade Invitational Skins Challenge, organized in association with Dawnay Day AV is a first of its kind corporate golf tournament played in skins format. The tournament is open to TaylorMade India's existing customer base, which includes the who's who from the world of business. It is also the richest amateur golf event in India offering prizes worth over four million rupees.

Speaking on the occasion, Dennis Allen, Vice President & Managing Director - TaylorMade-adidas Golf, Asia Pacific, said, “Golf is fast catching up as an alternate sport of choice amongst Indians and at TaylorMade-adidas Golf, we are committed to the growth of the sport in India."

"The TaylorMade Invitational Skins Challenge gives us an ideal platform to interact with our existing customers, while we strengthen our ties with the young upcoming talent through various grassroots level initiatives. Yuvraj Singh, Kapil Dev, Madanlal and Nikhil Chopra are all accomplished cricketers and are looked up to as inspiration by millions in India. Their presence at today's event is intended to encourage the budding golfers to give their best shot to any endeavor they take up.”

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