Lectra, the world leader in integrated technological solutions dedicated to the soft goods industries, announces that Arena has chosen its PLM solution.
Lectra Fashion PLM will allow Arena to capitalize on its know-how and to optimize the product development process, as well as to improve the communication flow with its suppliers of finished products.
One of the leading swimwear brands, Arena is the reference for athletes and water-sports lovers all over the world.
Founded back in 1973, Arena combines an acute sense of design, product innovation and use of advanced technology to meet the needs of its customers, as well as of many of the greatest swimmers in the world, such as Laure Manaudou, Filippo Magnini, Massimiliano Rosolino, Roland Schoemann, Ryk Neethling, Lazlo Cseh and Otylia Jedrzejczak.
“We chose Lectra and its Lectra Fashion PLM solution because we were looking for a partner who was familiar with our industry and understood our challenges. We are sure to gain from Lectra's experience and the quality of its support,” stated Cristiano Portas, CEO of the Arena Group.
Innovating and capitalizing on company know-how New cuts, new materials, and new components: Arena is constantly looking for new sources of inspiration, while also relying on its past experience and know-how to nourish innovation. All these assets are available in real time using Lectra Fashion PLM to rapidly define new specifications and shorten time-to-market.
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