Soon to open at Singapore: the new Samsonite store
13 Nov '07
2 min read
Nuance-Watson (Singapore) has been awarded the concession to operate a Samsonite store at the Mezzanine level of Singapore Changi Airport's Terminal 3 which is scheduled to open on January 9, 2008.
The shop will cover an area of 56 square metres and further expands the range of concepts operated by Nuance-Watson at Singapore Changi Airport. This will be the seventh concession attained by Nuance-Watson (Singapore) this year including the Perfumes & Cosmetics concession at Changi.
Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability.
Utilising top designer expertise from around the globe, Samsonite creates unparalleled products that fulfil the travel and lifestyle needs of the sophisticated traveller. For 97 years, Samsonite has continued to build upon its rich design heritage.
This new store will cover an area of 56 square metres at Singapore Changi Terminal 3. The concession is valid for three years, beginning January 9, 2008 when the terminal opens.
Samsonite's management believes that this newly-formed partnership with Nuance-Watson will contribute to its business strategy which aims to emphasize on the premium, influential market. The new store will elevate the creative direction, range of products, marketing communications and stores of the Samsonite brand globally.
“Samsonite is reconnecting with consumers on an emotional level by engaging their senses through our products and retail environments”, states Marcello Bottoli.
marketing@alchempro.com
