Center Parcs & Nuance team up for resorts' fashion retailing
20 Nov '07
3 min read
“Casual Classics”, a new introduction to the Parcs' retail offer, will carry a range of up-market leisure brands as well as accessories and a select range of top selling fragrances.
Finally, “Watch & See”, the second new addition to the resorts' retail portfolio, will present a range of sunglasses focusing on key outdoor and fashion brands as well as a watch offer driven by sports and fashion brands.
Jean-Paul Bonnel, CEO, The Nuance Group Europe, commented: “As the world's leading airport retailer, The Nuance Group has an intimate knowledge of the needs and aspirations of travellers. It is only logical that, taking a step beyond our traditional area of business, we should strive to serve that same target customer group we encounter at our airport outlets every day.”
“It has been a pleasure to work with the management of Center Parcs and to jointly shape an attractive fashion offer for their visitors”, Bonnel went on to add. “People coming to this resort want to relax, want to have fun – but they also want to be inspired.
Our aim therefore was to go beyond the offer you'd expect to find at a resort and to come up with something more: something that will make people want to take home a piece of that very special environment they just visited.”
Speaking on behalf of Center Parcs, Martin Dalby, CEO Center Parcs, said: "We pride ourselves on the overall quality of everything we deliver and as such we have selected a retail partner that appreciates our customer focus, our brand integrity and our service ethics.
The new retail outlets are part of an overall investment programme in Center Parcs that will offer our guests a wider choice and which we are confident will enable Center Parcs to maintain its long-held position as the UK's leading short-break holiday operator.”
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