GoldPlus, a mass-market jewellery brand from the house of Tata (Titan Industries) was launched at Bheemavaram and at 15 places across Tamil Nadu, Madhya Pradesh, Andhra Pradesh and Maharashtra and has received resounding acceptance from the consumers. GoldPlus is targeted at semi-urban and rural areas and aims to herald standardisation in a largely undifferentiated market by establishing quality benchmarks.
The Bheemavaram Goldplus showroom was inaugurated by Meera Harish, head, strategy planning, Titan Industries.
Promise of purity: Speaking at the inauguration of the GoldPlus showroom, LR Natarajan said, "Gold has tremendous historical, religious, cultural, social and economic significance across our country. However, the absence of standardised practices in markets often leads to a latent fear among consumers about the purity of gold. GoldPlus from Tata aims to create awareness about gold purity and thereby set new jewellery standards in Bheemavaram."
Harvest, marriages and festivals are the key drivers of jewellery purchases in Bheemavaram. GoldPlus aims to establish an emotional connect by participating in every gold purchase need of the consumers with the promise of purity.
Pure gold, sheer variety: An extensive range of over 5,000 designs in 22 kt plain gold and diamond jewellery will be offered in the showroom to cater to the needs of quality-conscious consumers of Bheemawaram. GoldPlus stands for purity and fulfilling promises, and in line with this, purity certificates would be provided for all GoldPlus jewellery products, which guarantees the purity mentioned with the ornaments.
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