TAG Heuer mobile phones to feature impeccable finishing
27 Nov '07
2 min read
“Thanks to this new luxury communication instrument, TAG Heuer is continuing to express its DNA, a combination of technology and design based on the same principles as the launch of its Avant-Garde Eyewear in 2002.
The success of this line, already a world leader in high-end eyewear, has confirmed TAG Heuer's potential as a global brand capable of offering contemporary, technological and timeless products in high-growth categories with strong potential such as luxury mobile phones. We believe that this second diversification will contribute to enriching the brand in terms of both image and added value,” says TAG Heuer CEO Jean-Christophe Babin.
The commercial launch of the first TAG Heuer mobile phone is scheduled for the second half of 2008.
marketing@alchempro.com
