'The Key to Successful Business in China' on Feb 20
29 Nov '07
3 min read
The Materials at WSA Expo & Conference, taking place February 19-21, 2008, has unveiled the latest addition to its educational workshop program, 'The Key to Successful Business in China,' scheduled for 2:00 p.m. February 20 and hosted by The Materials at WSA and the industry experts of The Materials Expo advisory board.
China is a critical supplier to the world's footwear, handbags, and accessories companies, so it is vital that design, development and sourcing professionals understand how to get the most out of their Chinese partners.
The workshop will offer invaluable, practical advice for those who already have business relationships with the Chinese or in China itself, and give a head start to those looking to build them.
Covering everything from Chinese business culture, business etiquette and the role of the intermediary through to Chinese values and customs and the negotiation process, this is a must-attend educational program for anyone involved in global sourcing who needs to broaden their understanding and knowledge of this market sector.
“This workshop is completely in-step with the needs of our business. A large proportion of our footwear materials sourcing and manufacturing takes place in China.
It is vital that we have a knowledgeable and professional team working with our Chinese partners,” said Mike Jeppesen, divisional SVP, global sourcing & product development at Payless Shoesource Inc, and show advisory board member.
marketing@alchempro.com
