Speaking on the occasion Designer ROCKY S said: Today's generation is all about high paced life style & impossible deadlines. We are talking about new age of professionals, go- getters; who work hard & at the same time party harder. They are aware, fashion savvy & like to make a statement with their style .There is a gap in the market as the designer & multinational brands are too expensive & local brands are not as trendy & stylish.
Hakoba By ROCKY S has been introduced to fill this gap .It is all about cutting edge style; its young, fresh, trendy, colourful & full of life; loaded with lots of energy and yet at an affordable price tag .The brand aims at catering to the young and fashion savvy, who are always on the look out for some thing that's edgy and stylish.
It talks about adding “that” element of funk to their existing style while being very affordably priced with the price ranging from Rs 700 to Rs 3500. The collection is an eclectic combination of “urban cool” & “chick guise”.