'Design Attack' - platform for Young Fashion brands
05 Dec '07
4 min read
Boasting new concepts, an optimised segmentation of ranges and an extended programme of supporting events, GDS is now pitched in a clearly more fashiondriven style and confirmed as a key driver for the international shoe and leather goods industry.
And GDS is also set to continue this positive trend into the next event in March 2008. Exhibitors especially from Italy and the United Kingdom but also from the USA are taking an increasing interest in the event held at the Düsseldorf Exhibition Centre.
Brands and manufacturers such as Calvin Klein, Belle by Sigerson Morisson, Nebuloni, Ruggeri, Shubiz, Shoto, Ska Italia and Panzarasa will either be participating here for the first time or returning to GDS after a longish absence.
From 14 to 16 March 2008 the trade fair trio GDS/GLS – International Event for Shoes, Leather Goods & More and global shoes & accessories will bring together approximately 1,400 exhibitors from 45 countries in Düsseldorf, to present their new show and bag collections for Autumn/Winter 2008/2009 as well as trends for the current season on just under 60,000 square metres.
The success of GDS' enhanced segmentation is reflected most clearly in the Exclusivity Area comprising the concept areas “prime square – value & tradition” and “white cubes – contemporary design”.
These will be enlarged yet again for the coming season so as to meet the continuously rising demand for prime brands. The “white cubes” concept with the special “agents only” zone stages the entire area as one big showroom and was developed in close cooperation with exhibitors.
Thanks to intense visitor-relations management and the fair's consistent presentation more and high-end fashion brands and showroom operators have now (re-)discovered the operational excellence of GDS as an information and order platform.
In March the Kids Area will welcome another prominent newcomer the brand Diesel Kid – now making the area an even more complete representation of the kids' shoe segment. The concept which blends individual brand stands with the Kidwalk plus the added information of the Kids Businessbrunch that addresses various hot market issues went down well with both exhibitors and visitors alike.
marketing@alchempro.com
