Reebok, the world's leading sportswear brand, unveiled their Goal Collection, showcased in the soccer based movie Goal by John, Bipasha and other stars. The new range consists of soccer apparel, footwear and accessories.
The tie up with Goal is an attempt to support an upcoming sport and be the first mover in what will snowball into the big next trend: love for soccer and a sports inspired lifestyle.
Targeted at the youth, Reebok's Goal collection is a fusion of sports and lifestyle and is targeted at a growing, globally sports & fashion conscious Indian market that is ready to experiment with style, concepts and ethos in what they wear and how they look.
According to Mr. Shamim Sajid, Director, Marketing, Reebok India, “We are extremely delighted to launch the new Goal range. Our relationship with Goal is more of a partnership than a sponsorship and also aims at the same objective – promotion of soccer and generating interest towards other sports in a cricket crazy nation.
Since our Goal collection is a sporty and fashionable range targeting the youth; we envisage that it will create huge appeal and pave the way for more of sports inspired lifestyle collections. For the RBK Goal collection promotion we are looking at television, outdoor, retail activation among other activities.”
In Goal, customers will get to see Reebok's new range of apparel and sports shoes sported by the star cast that would be launched in November along with the movie. The key highlight of the Reebok's Goal Collection is the Goal trainer, a high performance yet stylized shoe which can be worn by anyone practicing soccer or anyone who simply loves to wear a sporty look.
marketing@alchempro.com
