GSI e-commerce solutions for CMRG Web Stores in Europe
06 Dec '07
2 min read
GSI Commerce Inc a leading provider of e-commerce solutions announced a new partnership with the Casual Male Retail Group Inc to design, develop and operate the online stores for both the Casual Male XL and Rochester Big & Tall brands in six European countries.
The Web stores are scheduled to launch during the fourth quarter of fiscal 2008 in the U.K, Germany, France, Italy, Spain and the Netherlands.
Under the agreement, GSI will provide an e-commerce solution that includes Web store design, Web technology, order processing, fulfillment and call center services for each Web store.
Each online store will be tailored to the specific European country in which it operates and GSI will localize country- specific components of the solution, such as online payment processing, content translation and customer services.
"GSI Commerce has the European e-commerce expertise and the complete end- to-end e-commerce solution that will allow us to enter key new European markets and expand our presence beyond the U.K.
Our Rochester London store is a very significant store and GSI will allow us to quickly establish operations across several other European countries," said Dennis Hernreich, executive vice president, CFO and COO of Casual Male Retail Group.
"With GSI Commerce as our online partner, we can focus on merchandising and marketing while they deliver and manage localized operations.
By capitalizing on our position as the leading retailer of big & tall men's apparel in the North America, we can introduce Europeans to our brands through our new online stores."
marketing@alchempro.com
