Today, at a press conference held in the Landmark Hall in Yokohama, adidas and Kaká proudly presented the new adidas football line to the public: adiPURE. Kaká, star player of AC Milan and Brazilian national team player, received his new, extremely classic and highly elegant black & white football boots.
Kaká opened a black marble shoe box made especially for him and unveiled his new handcrafted adiPURE football boots. At the event, Kaká wrote his personal advice for all passionate football players on the lid of the marble shoe box.
“Only when you develop a true feeling for the ball can you really make the ball do what you want it to do.” This individual piece of advice from Kaká for football's up-and-coming players will be featured worldwide on all adiPURE shoe boxes, in the ad campaign and at POS.
The accompanying communications activities will be rolled out worldwide in January 2008. Kaká will wear his new adiPURE football boots in all games as of now.
At the heart of this new football boot made of fine, shiny K-leather is incredible elegance. The name “adiPURE” symbolizes the main features of the handcrafted football boot: pureness, simplicity, naturalness and elegance.
However, the key benefit of this boot is its fantastic fit. The high-quality materials, soft leather and pre-moulded sockliner provide outstanding comfort as well as an excellent, natural feel for the ball.
The adiPURE football boots in black/white and white/black, together with matching apparel items, will be available at retail from the end of January.
marketing@alchempro.com
