Swedish brand introduces edgy - race-driven ski apparel
11 Dec '07
2 min read
The new alpine collection is anchored in Craft's authentic understanding and love for the sporting culture. “The development of an alpine skiing collection was a natural step in the progress of our brand,” says Hans Larsson, Managing Director of Craft. “We have more than 30 years of experience in developing innovative clothing.
Our running, bike and cross-country collections are extremely successful and firmly rooted on the market. We are more than confident to achieve the same with our new alpine skiing range. It is a unique collection and we are very, very proud of it.”
CRAFT is the pioneer of function apparel for serious athletes. Since 1977, CRAFT has devoted itself to developing innovative clothing built to withstand high performance requirements in all conditions. The Swedish brand works closely with its many sponsored athletes and national teams, and focuses on designing the highest performance gear for cross-country and alpine skiing, biking, running, triathlon, mountaineering and outdoor.
marketing@alchempro.com
