Les Jardins d'Avron S.A, the company which produces and distributes John Galliano prêt à porter collections and Valente Gioiellieri S.p.A, producer and distributor of Valente Couture jewellery collections, signed a multi-year international licensing agreement.
Under the exclusive license agreement, John Galliano women's jewellery collections will be produced and distributed world-wide by Valente Gioiellieri S.p.A.
The collections, to be launched at the Basel Trade Fair next April, are expected to include Limited Edition (5 exclusive pieces in precious stones), Haute Couture and Prêt à Porter lines (10 pieces per line).
The collections, to be created and designed by John Galliano, will benefit from Valente's renowned sense of colours, unusual gemstones and unique forms, proven by over 50 years of design, production and distribution of Couture Jewellery collections.
Valente Gioiellieri is a subsidiary of Mariella Burani Fashion Group S.p.A. MBFG designs, produces and distributes world-wide a full range of luxury apparel, leather goods, and fashion jewellery collections. The John Galliano license complements the Group's portfolio of prestigious own and licensed brands.
John Galliano states: “This is an exciting opportunity to work with jewellery and a new opportunity to showcase the creativity of the John Galliano brand”.
Marco Valente, CEO of Valente Gioiellieri S.p.A, said: “We are proud to work closely with one of theicons of fashion and we believe that this collaboration will expand our creativity and research with precious metals and stones to develop unique jewellery collections”.
Mariella Burani Fashion Group S.p.A.
marketing@alchempro.com
