NFL stars to help Reebok touchdown $1mn for charity
07 Sep '05
3 min read
In addition to the potential $1 million donation for 207 touchdowns, Reebok will also make a $50,000 donation to a player's individual charity if that player eclipses the record for touchdown passes thrown in a game (seven). The record of seven touchdowns was set in 1943 by Sid Luckman and tied by four other quarterbacks. Peyton Manning threw six touchdowns in one game during the 2003 season.
"Reebok's unique touchdown challenge makes every pass these quarterbacks throw count even more," said Roxanne Spillett, president of the Boys & Girls Clubs of America. "Not only can a touchdown throw win a big game, it will help support football programs at Boys & Girls Clubs across the country."
Boys & Girls Clubs of America comprises a national network of some 3,700 neighborhood-based facilities annually serving more than 4.4 million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation.
Reebok International Ltd, headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2004 totaled approximately $3.8 billion.
marketing@alchempro.com
