BASF Fashionova, 5x5 advantages for leather at IILF
14 Dec '07
3 min read
The Fashionova concept, the result of a thorough evaluation of the market, is the creation of the market analysis department at BASF India Limited. They explain, that today fashion cycles and consumer moods are changing at an ever faster pace.
BAS is also presenting “Inspirations for leather”, twelve new trendsetting leather types for the spring-summer season of 2009. The collection combines the bright colors of the Venetian carnival with a variety of unusual features.
The spring collection features fine stripes in fresh pastel shades. Leather in bright colors with wild two-tone brushstroke effects are a perfect match for elegant summer evening wear, and spots and polka dots are an excellent accompaniment to relaxed leisure wear. A marbled texture is a novel feature that gives the leather a slightly vintage look.
The collection is rounded off with classical and extravagant brown shades. BASF fashion experts from Europe have supported their Indian colleagues with the latest trends from the fashion capitals of Italy and Spain.
“The leather market in India is one of our most important prospective markets”, says Thomas Sattler, responsible for the global leather business at BASF. "The two concepts will help us to maintain our leading position as the complete solution provider in the South Asian leather industry.
The South Asian and particularly the Indian leather industry has lots of similarities to Italy and Spain in terms oftheir outlook on fashion. We hope to be able to contribute our global expertise for the benefit of customers in this part of the world."
marketing@alchempro.com
