The atmosphere gives the exudes exquisite Japanese order using similar featured displays as in the Tokyo UT STORE HARAJUKU and the London global flagship store opened in November. The “UT Wall” displays products lined up systematically in bottled packaging similar to a convenience store reach in cooler, in direct symmetry with the “Denim Wall”.
The UNIQLO brand message is communicated using six 42-inch plasma display screens, and five revolving mannequins.
Products to commemorate UNIQLO's French debut
We will be offering PARIS Pop Culture Project T-shirts (19.90 euros) designed in collaboration with Paris-based artists as the main UT commemorate products to mark the opening of our first UNIQLO Paris store. There are 12 designs for men and six designs for women each coming in a choice of three colors. These T-shirts are the fourth in the popular series starting with the JAPANESE Pop Culture Project, the NY Pop Culture Project, and the LONDON Pop Culture Project.
Another commemorative product on offer will be two styles of PANTONE color cashmere sweaters for men and two for women(69.90–79.90 euros, both coming in a choice of 20 colors. These products proved extremely popular at the opening of our global flagship store in London in November. We hope that our concept store with these commemorative products and UNIQLO's star items on display will appeal to the French people.
PANTONE is a trademark of Pantone Inc in the United States and/or other countries.
marketing@alchempro.com
