Palazzo Fendi on Via Condotti in Rome embodies the unique spirit of Fendi. Now, this magical palace has lent its name to "Palazzo", the new fragrance from Fendi.
Since its founding in 1925, Fendi has been synonymous with exceptional leather and fur creations, rewriting the history of these noble materials by fusing excellence, creativity and an avant-garde spirit.
Under artistic director Karl Lagerfeld, the brand has agitated settled habits to better allow the tradition to flourish. Fur coats and bags are emancipated, playing leading roles in fashion and desire.
The Baguette handbag was designed in 1997 by Silvia Venturini Fendi, granddaughter of the founders and Style Director, ushering in a revolution and sparking the phenomenon of waiting lists for bags.
Leather, fur, accessories and ready-to-wear…the Fendi woman is all about beauty and luxury. Which is why François Demachy created a perfume for her that's every bit as sophisticated as fur, and as aristocratic and unpredictable as Rome itself.
With a modern and flamboyant composition based on orange blossom, Palazzo opens with notes of mandarin, bergamot, lemon and pink pepper.
This luminous opulence crescendoes with orange blossom, sculpted by jasmine and Bulgarian rose, leading seamlessly into the silky sillage of patchouli and gaiac wood.
The bottle marries the baroque of the Double F symbol with the elegance and classic simplicity of the rectangular body, graced with a transparent rendition of the Palazzo Fendi.
More than a name, Palazzo is a metaphor for Rome and Fendi, an homage to the eternal city where every breath has an air of freedom, luxury and irreverence… just like a perfume.
Fendi has been part of the LVMH Group since 2001. Its products are distributed the world over in around 90 Fendi shops and selected multi-brand stores.
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