Home breadcru News breadcru Company breadcru David Beckham face of Emporio Armani Underwear

David Beckham face of Emporio Armani Underwear

18 Dec '07
3 min read

I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now. For me Giorgio Armani is a man who has been at the top of his game for more than thirty years.”

The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world's great players including Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'.

Giorgio Armani was the first fashion designer to select a soccer player as a testimonial when David James famously appeared in his Spring Summer 1996 Armani Jeans campaign. Since then Andriy Shevchenko and Kaka' have also been testimonials for the designer.

The Emporio Armani Underwear collection for men and women was first launched in Europe in 1982. This collection comprises a basic replenishment line and a seasonal fashion line.

The Spring Summer 2008 fashion line features summer colours, such as lime, watermelon and turquoise, stretch cottons with innovative use of the symbolic EA eagle logo and special fabrications in bamboo and micro piquet.

The basic replenishment line in cotton, cotton spandex and modal all have a soft finish, which makes the collection ideal for everyday wear.

Giorgio Armani S.p.A.

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