Since his debut in 2002, ZAC POSEN has become the spotlight of the international fashion world. The New York designer announced that he would show his Resort 2008 Collection as the official closing show of Mercedes-Benz Fashion Week Berlin. As one of the fastest growing cities in Europe, Berlin's ingenuity and creativity were certainly significant factors in his decision to show here.
“Today Berlin is what New York was in the 80's. Berlin is one of the most dynamic cities in Europe and is full of creative energy and spirit.” says Zac Posen. “I'm delighted to show my collection in such an amazing and inspiring atmosphere”.
Also the prominent international fashion brand JOOP! announced its participation as an associate member of Mercedes-Benz Fashion Week Berlin.
“The participation of top design brand ZAC POSEN and fashion brand JOOP! at Mercedes-Benz Fashion Week Berlin is a great success for the event. The presence of these renowned international brands is a sign for the rising interest the international fashion scene has taken in Mercedes-Benz Fashion Week Berlin,” said Massimo Redaelli, Senior Vice President of IMG Fashion Europe.
"We are proud that 2008 will once more see us presenting a fashion event in Berlin with international impact," said Dr. Olaf Göttgens, Vice-President Brand Communication Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week Berlin will help us to establish even closer ties between our brand and the fashion industry."
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