American fashion brand opens door at Select Citywalk
24 Dec '07
3 min read
After a successful launch in April this year and five stores in 9 months, Calvin Klein Inc, the world's leading fashion brand from America threw open its doors to its first stand alone Calvin Klein Jeans store in India, at Select Citywalk, Saket on the 7th of this month.
With around 1300 square feet of shopping space, Calvin Klein brings to Delhiites the CK Jeans Fall'07 and CK Underwear for men.
This season CK Jeans shows a return to iconic American New York street wear, blending grunge influences and 90's rock elements with a contemporary attitude.
Glossy leathers and sportswear textures give the line winter sheen and outerwear gets deconstructed with reversible cardigans and hoodies.
Lustrous denims in new varieties and styles, including Japenese oaks and the pencil skirt, dominate the collection.
Known for its innovative advertising, this Fall CKJ campaign features musician Jamie Burke alongside model Lara Stone. To celebrate 25 years of Calvin Klein Underwear, Djimon Hounsou, the award winning actor who has been voted as the 'Most Beautiful Black Man Alive' launched the line for men called Calvin Klein 'Steel'.
Says Vijay Murjani, Managing Director, Murjani Group, “Since its launch in 1978, Calvin Klein Jeans has been positioned as the authentic International Designer Jean Brand, known for great fits, attention to details, and innovative fabrics.
We are very pleased to be able to launch this wonderful brand in Delhi with the opening of our first free standing store”.
marketing@alchempro.com
